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Amplifying Online Activism: Multimedia Elements in the #StopillegalMining Campaign in Ghana

by Gideon Nyarko | Xchanges 20.1/2, Spring 2026


About the Author

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Contents

Introduction

Overview of Galamsey and Environmental Destruction in Ghana

Multimodal and Networked Rhetoric as Drivers of Participation in Digital Environmental Activism

Analysis: Multimodal Strategies and Social Media Amplification

Example 1: The Polluted River Bodies–A Multimodal Call to Action

Cultural Authority and Moral Legitimacy: The Asantehene’s Intervention

Conclusion

References

About the Author

Gideon Nyarko is a PhD student in Technical Communication and Rhetoric at Texas Tech University. He earned his Master’s degree in Rhetoric and Professional Communication from New Mexico State University. His research explores digital rhetoric, multimodal communication, and user experience (UX), with a focus on environmental and health communication in the Global South. He is particularly interested in how communities use social media and culturally grounded communication practices to engage in activism and advocate for social change.

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Posted by chanakya_das on May 09, 2026 in Issue 20.1/2

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