Amplifying Online Activism: Multimedia Elements in the #StopillegalMining Campaign in Ghana
by Gideon Nyarko | Xchanges 20.1/2, Spring 2026
About the Author
Contents
Overview of Galamsey and Environmental Destruction in Ghana
Multimodal and Networked Rhetoric as Drivers of Participation in Digital Environmental Activism
Analysis: Multimodal Strategies and Social Media Amplification
Example 1: The Polluted River Bodies–A Multimodal Call to Action
Cultural Authority and Moral Legitimacy: The Asantehene’s Intervention
Gideon Nyarko is a PhD student in Technical Communication and Rhetoric at Texas Tech University. He earned his Master’s degree in Rhetoric and Professional Communication from New Mexico State University. His research explores digital rhetoric, multimodal communication, and user experience (UX), with a focus on environmental and health communication in the Global South. He is particularly interested in how communities use social media and culturally grounded communication practices to engage in activism and advocate for social change.
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