Parabolic Fear Appeals, Culturally Responsible Messaging about HIV/AIDS, and the Metaphor of the Grim Reaper

About the Author

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Contents

Introduction

The Grim Reaper Campaign and its Unruly Metaphor

HIV/AIDS: Perceptions and Policy in the 1980s

Interpreting Fear

Defining Hidden Public Health Risk in the Grim Reaper PSA

Moving Forward: More Conscious Health Messaging

Works Cited

About the Author

Brandon Simon is currently an undergraduate student at Rowan University majoring in Communication Studies with a certificate of undergraduate study in Technical and Professional Writing. He has presented his work at his school’s research showcase as well as the 107th Annual National Communication Association Convention in Seattle, Washington.