"Rhetorical Analysis of a Corporate Website: Philip Morris, Ethos, and Ethics"
Contents
Multiple Audiences and Varying Messages
Methods of Persuasion: Ethos, Logos, Pathos
Effectiveness, Ethics, Argument
Works Cited
Connors, Robert. "Greek Rhetoric and the Transition from Orality." Ed. Edward P.J. Corbett, James L. Golden, and Goodwin F. Berquist. Essays on the Rhetoric of the Western World. Dubuque: Kendall/Hunt Company, 1990. 91-109. Print.
Crowley, Sharon. Ancient Rhetorics for Contemporary Students. Boston: Allyn and Bacon, 1994. Print.
Katz, Stephen. "The Ethics of Expediency." Ed. Tim Peeples. Professional Writing and Rhetoric: Readings From the Field. New York: Longman, 2003. 183-201. Print.
Welch, Kathleen E. Electric Rhetoric: Classical Rhetoric, Oralism, and a New Literacy. Cambridge: MIT, 1999. Print.