Investigating the Rhetorical Strategies in Tesla's Zero-Dollar Social Media Marketing

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Contents

Introduction

Literature Review

Methodology

Results

Discussion

Implications

Conclusion

References

About the Author

Jesutofunmi F. Adeyanju is a Ph.D. student in Technical Communication and Rhetoric at Texas Tech University. Her research interests include technical and professional communication, UX and user-centered design (UCD), digital rhetoric, brand communication, social justice, risk and environmental communication. She is interested in how communication practices and digital technologies shape user experiences, influence public perception, and promote equitable access to information for diverse communities.