• Contact

    Xchanges: An Interdisciplinary Journal of Technical Communication, Rhetoric, and Writing Across the Curriculum.
  • Home
  • Archives
  • About
  • Staff
  • Resources
  • Submissions
  • CFP
  • Contact

"Words or Visuals: Which Speaks Louder?"

About the Author

Jennifer Heater is an undergraduate at Missouri Western State University in St. Joseph, MO. She is working towards her Bachelors in English with a Technical Writing concentration and is minoring in Communications. She anticipates graduating in Spring 2014 and then continuing her education seeking her Masters in Technical Communication. Although Jennifer is fairly new to the Technical Communication field, she is excited about her research and hopes to continue it throughout her Masters.

Contents

Introduction

Goals of Typology

Metafunctions

Tables

Conclusion

Works Cited

Tables

TABLE 2: INTERPERSONAL METAFUNCTIONS BASIC FEATURES AND FEATURE PROCESSES

 



Features

Feature Processes

   

Image Act and Gaze: The act of the eye line of the RPs in relation to the viewer.

*Demand: If the RP is looking directly at the viewer, there is a strong engagement between the RP and viewer

 

*Offer: If the RP is looking outside the image or at something or someone within the image, there is less engagement between the RP and viewer

 

 

Social Distance and Intimacy: The distance is determined by how close the RPs in an image is to the viewer.  The distance creates the feeling of intimacy or distance.

 

 

*Intimate distance: Image of the head and face only

 

*Close personal distance: Image from the waist up

 

*Far personal distance: Image from the waist up

 

*Close social distance: Image of the whole figure

 

*Far social distance: Image of the whole figure with space around it

 

*Public distance: Image of torsos of several people

 

 


Perspective-The Horizontal Angle and Involvement: The angle between the RPs and the view determine the relationship between them.

 

 

 

Perspective-The Vertical Angle and Power: There are two different vertical-angle relationships. 1. The relationship between the RPs and the viewer, and 2. The relationship between the RPs within the image.

 

 

*Frontal angle: Image is taken with the RP frontally to the viewer creating stronger involvement between the RP and viewer

 

*Oblique angle: Image is taken with the RP at an oblique angle from the viewer creating a greater detachment between the RP and viewer

*High angle: The RP looking down creates superior power of the RP

 

*Medium angle: The RP looking horizontally creates equal power between the RP and viewer

 

*Low angle: The RP looking up creates less power of the RP

 

The last metafunction is compositional metafunction. Harrison defines compositional metafunction as answering the question, “How do the representational and interpersonal metafunctions relate to each other and integrate into a meaningful whole” (55). With the increase in the use of multimodal documents and the accelerating advancements in technology, this is a question that we need to always ask ourselves when creating documents. Grammar is used as a set of rules that govern language so that it makes sense to the reader. The composition of an image needs to follow a set of rules as well to make readers break down images instead of viewing an image as a whole. Readers need to recognize that images have elements such as informational value, salience, and framing.

"Words or Visuals: Which Speaks Louder?"
Figure 5: "Spiegel I and II" is an example of compositional metafunction.  This image has both representational and interpersonal metafunctions.  (http://www.flickr.com/photos/carolinespics/6059738120/in/set-72157627470667950/)

 

Information value addresses the rhetorical message by the placement of the objects within the picture. Salience is the ability to catch the reader’s attention. Framing is the lines within the image that develop connection between objects in the image. The system addresses the background including depth and illumination (Harrison 56). All of the metafunctions that Harrison describes tie into Peirce’s rhetorical goals. They both address the importance of how the viewer will perceive the image as a whole when looking at the individual components of the image. Table 3 below outlines the basic systems and elements for compositional metafunctions. Figure 5 is also from the website Flickr taken at Yorkshire Sculpture Park in England. Figure 5 is a conceptual structure with analytical processes. The picture as a whole is a person constructed of the attributes of letters and numbers. The image has far personal distance from a low angle, giving the RP power over the view. This could suggest that the knowledge that a human is superior to other beings. The compositional metafunction tells us that the RP is the nucleus since it is centered and has greater salience due to its size. This is a good example of all three metafunctions working together to give meaning to an image.

TABLE 3: COMPOSITIONAL METAFUNCTIONS BASIC SYSTEMS AND ELEMENTS

 

System

Elements

 

Informational Value: The placement of RPs within an image allows them to take on different informative roles.

 

 

 

*Left/right: A RP on the left side have a value of “given” knowledge, whereas, a RP on the right side have a value of “new” knowledge

*Given is familiar and commonsense

*New is an issue, problem, and solution

 

*Top/Bottom: RPs on the top have value of being “ideal”, whereas a RP on the bottom have a value of being “real.”

*Ideal is sensitive and imaginary

*Real is factual and informative

 

*Center/Margin: RPs in the center provide a nucleus of information, promoting purpose

 

 

Salience: The ability to catch the viewer's attention

 

*Size: The larger the RP, the greater the salience

 

*Sharpness of focus: The more focused the image, the greater the salience

 

*Tonal Contrast: The higher the tonal contrast, the greater the salience

 

*Color contrast: Stronger saturated colors have greater salience

 

*Foreground/Background: RPs in the forefront have great salience

 

 

Framing: The framing of the RPs affects whether connected or separated

 

*Framelines: Lines within the image either divide or hold together the RPs

 

*Pictorial framing: The stronger the lines around an image, the stronger the connection

 

Pages: 1· 2· 3· 4· 5· 6

Posted by xcheditor on May 20, 2021 in article, Issue 8.2

Related posts

  • Welcome to Issue 8.2 of Xchanges!
  • "Typing vs. Handwriting Notes: An Evaluation of the Effect of Transcription Method on Student Learning"
  • "Writing to Acceptance: How Students Learn to Write The Medical School Cover Letter"

© by Xchanges • ISSN: 1558-6456 • Powered by B2Evolution

Cookies are required to enable core site functionality.