"Video Social Media: A Reference for Integrating and Applying Video Social Media as a Technical Communicator"
About the AuthorDanielle Rose has lived in New Mexico her whole life. She has a B.A. in English from New Mexico State University and hopes to soon complete her B.S. in Technical Communication from the New Mexico Institute of Mining and Technology. She is looking forward to joining the work force. Contents |
ConclusionThere are many reasons that technical communicators should consider using VSM sites. VSM sites and their videos can reach a large audience and videos can be adapted to suit a variety of needs. The key to using VSM sites as a technical communicator is to harness the features that VSM sites provide and use them to enhance the work that technical communicators do currently. VSM sites are continually changing and improving. As technical communicators, it is essential to stay on top of developing technologies and the roles they may play in communication in the future. VSM allows technical communicators to harness visuals that enhance communication and audience understanding. It is difficult to predict where VSM videos might play a role in the future. Each advancement of VSM sites present new opportunities. YouTube, the most popular VSM site has a “demographic [that] ranges from 18-54” and the site “monetizes over 2 billion views per week globally” (YouTube). With that kind of global reach in an interactive and easy-to-view visual format, the potential uses for VSM sites like YouTube are limitless. Further study could be conducted on how VSM could be adapted for areas like web design, video resumes, proposal writing, or even posting clips to advertise technical communication events. Though there are many considerations that need to be made when creating videos for VSM sites, the potential benefits outweigh the drawbacks and technical communicators should expend the extra effort to work with VSM. |