"Typeface and Document Persona in Magazines"

Nida M. Stewart

Nida M. Stewart is currently a senior at New Mexico Tech where she is pursuing a Bachelor's degree in both Technical Communication and Psychology. Nida's interests include editing, document design, user interfaces, and instructional writing. She currently works as an editor for Policies and Procedures for New Mexico Tech. 

Contents

Abstract and Introduction

Literature Review

Research Methodology

Synthesis of Results 

Discussion 

Conclusion

Works Cited

Appendix A: List of Magazines Used in Research

Appendix B: Comprehensive Heading Magazine Listing

Appendix C: Comprehensive Body Text and Blurb Magazine

Synthesis of Results

This section contains the raw data of the results obtained from my observations in the previous section.  Observing the raw data by demographic will better help us see possible trends.

Male-Oriented Magazines

Table 4: Headings for Male-Oriented Magazines

Table 4 shows the trend of section and article headings for Male-Oriented Magazines.  Checkmarks under the Bold category can either be serif (s) or sans serif (ss).  Black checkmarks signify article headings while red checkmarks signify section headings.

Table 5 : Body Text and Blurbs for Male-Oriented Magazines

Table 5 illustrates the typographic trend of body text and miscellaneous blurbs.  Black checkmarks signify body text and red checkmarks signify blurb text.

Female-Oriented Magazines

Table 6 : Headings for Female-Oriented Magazines

Table 6 shows the trend of section and article headings for Female-Oriented Magazines.  Checkmarks under the Bold category can either be serif (s) or sans serif (ss).  Black checkmarks signify article headings while red checkmarks signify section headings.

Table 7 : Body Text and Blurbs for Female-Oriented Magazines

Table 7 illustrates the typographic trend of body text and miscellaneous blurbs in Female-Oriented Magazines.  Black checkmarks signify body text and red checkmarks signify blurb text.

News Magazines

Table 8 : Headings for News Magazines

Table 8 shows the trend of section and article headings for News Magazines.  Checkmarks under the Bold category can either be serif (s) or sans serif (ss).  Black checkmarks signify article headings while red checkmarks signify section headings.

Table 9 :  Body Text and Blurbs for News Magazines

Table 9 illustrates the typographic trend of body text and miscellaneous blurbs in News Magazines.  Black checkmarks signify body text and red checkmarks signify blurb text.

Table 10 : Image Captions for News Magazines

Table 10 shows the typographic choice of News Magazines in relation to image caption text.  Checkmarks can signify whether the text is italicized (i).

Miscellaneous Magazines

Table 11 : Headings for Miscellaneous Magazines

Table 11 shows the trend of section and article headings for Miscellaneous Magazines.  Checkmarks under the Bold category can either be serif (s) or sans serif (ss).  Black checkmarks signify article headings while red checkmarks signify section headings.

Table 12 : Body Text and Blurbs for Miscellaneous Magazines

Table 12 illustrates the typographic trend of body text and miscellaneous blurbs in News Magazines.  Black checkmarks signify body text and red checkmarks signify blurb text.

For clustered tables with all magazines listed together, see Appendix B: Comprehensive Heading Magazine Listing and Appendix C: Comprehensive Body Text and Blurb Magazine Listing.